Client Objectives: Central Law Training (CLT) approached us with the objective of refreshing their visual identity. The client sought a comprehensive brand enhancement proposal to breathe new life into their existing brand. The goal was to explore fresh colors, introduce updated iconography, reimagine the imagery style, and establish a cohesive branding system for their various product areas and qualification levels.

Key Features:

• Comprehensive Brand Enhancement Proposal: Developed a holistic proposal encompassing a range of elements to revitalize CLT’s visual identity.
• Fresh Design Elements: Introduced new and vibrant colors, modern iconography, and an updated imagery style to infuse a contemporary feel into the brand.
• Modular Icon System: Innovatively designed a modular icon system, utilizing a single simple shape to identify entry levels, with additional shapes seamlessly added to signify progression to the next levels.
• Branding System: Established a systematic approach for branding, ensuring consistency across product areas and qualification levels, creating a unified and cohesive visual identity for CLT.