Client Objectives: ICA sought continuous support for their brand evolution, spanning over six years. The client’s primary objective was to have a dedicated brand guardian overseeing the ICA brand guidelines. This involved not only managing existing guidelines but also making strategic suggestions for new design elements that could enhance the visual identity of their diverse product range and resonate effectively with their target audience.

Holistic Brand Evolution: The project resulted in a dynamic and evolving brand book, reflecting the ongoing evolution of ICA’s brand identity and visual guidelines.